Lee Jeans
Jeans in Stonnington

Lee Mercantile company in Kansas and started a business in making and selling fine goods. He quickly saw the need for trustworthy labor wear. Dejected with the quality and inconsistent delivery of labor wear from Eastern suppliers, Lee started with his venture to do better and became one of the maximum triumphant garment companies in the world. Lee starts making overalls of high quality in 1911. The first one was called the Bib Overall and was originally made in 8oz denim and had a multifunction breast pocket and a button fly. The H.D.Lee Company created Friend Lee as an advertising piece. Over the years, Buddy Lee has become hugely successful and a collector's item. It was designed to cater to the specific needs of cowboys and rodeo riders. This idea to focus on the cowboy proved to be important as it was the market that was to become the major promoter of jean swear throughout the world. The logo was branded directly onto the cowhide and appeal to the cowboy lifestyle. Lazy S back pocket stitch was introduced. The stitches on both pockets are viewed together they resemble the shape of the famous 'Long Horn' comics. This is also the year when Lee's cowboy garments are put together below the label Lee Riders. Lady Lee Riders were introduced and promoted as the superior fitting jeans for women in the market. This was the beginning of the biker cult and the first of the transformation of denim from labor wear to pop culture. In addition to dominating the work wear and western markets, Lee moved into leisure wear with Leesures: 'Comfort Clothes for Labor and Play'. Lee consolidated with VF Company, one of the biggest apparel manufacturing alliances in the world, allowing Lee to upgrade its manufacturing operations and expand its overseas production. Lee landed on our shores in 1973 and so did an influx of Ten quid poms and European emigrants. Lee built its reputation through the adoption by subcultures such as the sharpies and skins who fused a love for punk rock and rebellion with denim style. Lee shifted entirely from the labor wear business and begins catering into fashion cycles, such as applying acid stone washing on jeans for the youth culture. 120 years since H.D.set out on his creative aims and setting standards of delivering quality strength’ denim. The first Lee flagship place in Asia sets its foot in Cong Kong, which is deemed as the ultimate hub for bringing denim passion to the city. Dedicated design teams in Australia create designs for the Australian and New Zealand markets with a continued focus on bringing the latest denim trends to the fashion forward market. Which fit is cut from the correct cloth for you.